10 best digital advertising strategies to elevate your healthcare brand

Healthcare digital advertising

It is no secret that healthcare digital advertising has become the premier way to promote your brand. Of course, traditional advertising is still a big player, but the digital landscape has democratized access to mass marketing. You might not be able to buy an ad during the Superbowl, but I am not sure if this is necessarily […]

6 new strategies for a smart redesign: B2B healthcare websites

B2B Healthcare Websites

Does your B2B healthcare website need a redesign?Having a clear, optimized, and vision-focused website makes all the difference when it comes to targeting your ideal audience and converting leads for your B2B healthcare brand. 61% of B2B decision-makers begin their buying process with a web search. [i] If you think it is time for your […]

How to improve the management of your healthcare reputation in 2022

reputation management in healthcare

Have you noticed how much the management of your reputation affects the overall success of your business? Do you know what your brand’s reputation is? Let’s discuss how to improve the management of your healthcare reputation in 2022. Reputation management monitors perceptions and conversations, responds to reputation threats, and proactively seizes opportunities to boost how […]

How to successfully market B2B in Medical Devices for 2022

market b2b in medical devices

The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]

How to successfully market B2B in BioTechnology for 2022

market b2b in biotechnology

The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]

How to successfully market B2B in Computer Software for 2022

market b2b in computer software

The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]

How to successfully market B2B Healthcare Professionals for 2022

market b2b healthcare professionals

The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]

How to successfully market B2B in Information Technology for 2022

market b2b in information technology

The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]

How to successfully market B2B in Pharmaceuticals for 2022

market b2b in pharmaceuticals

The key to your inbound B2B pharmaceuticals marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the pharmaceuticals industry. Therefore, your campaigns should aim to develop brand awareness […]