How to successfully market B2B Healthcare Professionals for 2022
The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]
How to successfully market B2B in Information Technology for 2022
The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]
How to successfully market B2B in Pharmaceuticals for 2022
The key to your inbound B2B pharmaceuticals marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the pharmaceuticals industry. Therefore, your campaigns should aim to develop brand awareness […]
How to successfully market B2B in healthcare for 2022
Inbound B2B marketing for healthcare is one of the trends that the pandemic has accelerated. Developing and fine-tuning your inbound marketing strategy is the key to growing your medical business in 2022. For many healthcare brands, this shift from outbound to inbound has been a challenging obstacle. However, this can be a good thing for […]
3 steps to a successful value-driven marketing strategy in Healthcare
Healthcare is a sector that is constantly evolving, with a plethora of options fueling creativity, excitement, and utilization of the industry’s experts. Brands are continuously competing to promote their products and services. However, your audience (just like you and me) has learned to ignore ads. The ads and sales promotions have just become the background […]
HIPAA Compliance in Healthcare Web-design
The healthcare industry is currently experiencing an accelerated trend of remote patient offerings and the digitization of services for patients. This movement has brought on a slew of new healthcare-related technologies and expanded digital access for many patients. While welcome by most patients, this progress also raises concerns about the safeguarding of patient privacy. Confidentiality […]
Using Competitive Analysis to Upgrade your Website
The past 19 months have brought a series of unique business challenges that have thoroughly tested the marketing strategies for many organizations. Following the consumer trend, many prefer to do most business online through their vendors’ and partners’ websites. This digital-first trend has caught some b2b companies flat-footed. After any interaction with a new prospect, […]
The impact of video in healthcare marketing
Video marketing for the B2B healthcare sector is gaining momentum. It is part of the digitization of services megatrend in the healthcare industry, which has been accelerated by the pandemic. There is nothing new about video marketing. Social media and consumer retail embraced it years ago and continue to use it in more innovative ways. […]
8 Best Email Marketing Platforms 2023
How to Find the Best Email Marketing Platforms Today more than ever, email marketers must leverage the most effective tools available to reach the best ROI and increase their revenue. Fortunately, there are dozens upon dozens of email marketing apps and software promising to be the perfect solution for you. With so many choices, it’s […]
How to achieve better sales and marketing team alignment in 6 steps
One trillion dollars. That’s the amount in a recent year that was wasted due to sales and marketing misalignment [1]. On the other hand, companies with good alignment enjoy up to 19% revenue growth year over year and are 15% more profitable[2]. So, making sales and marketing alignment happen would seem like a top priority […]
