10 best digital advertising strategies to elevate your healthcare brand
It is no secret that healthcare digital advertising has become the premier way to promote your brand. Of course, traditional advertising is still a big player, but the digital landscape has democratized access to mass marketing. You might not be able to buy an ad during the Superbowl, but I am not sure if this is necessarily […]
6 new strategies for a smart redesign: B2B healthcare websites
Does your B2B healthcare website need a redesign?Having a clear, optimized, and vision-focused website makes all the difference when it comes to targeting your ideal audience and converting leads for your B2B healthcare brand. 61% of B2B decision-makers begin their buying process with a web search. [i] If you think it is time for your […]
Best 4 Step guide to hiring a B2B healthcare marketing agency
Hiring a B2B healthcare marketing agency can be a great way to target your ideal clients, convert leads, and grow your business seamlessly. However, finding the right agency for you and your company can be a daunting task. The following guide will walk you through the steps to hire a B2B marketing agency that’s prepared […]
5 top marketing trend predictions for healthcare in 2022
If we’re sure of anything, healthcare marketing will continue changing. Clients and businesses have more control and access to the consumerization of healthcare. That demand pushes modern digital marketing favorites like user experience, personalization, and conversion rate optimization to evolve. All of it means your digital marketing and website strategies need to be on point […]
What is Healthcare Branding? How better branding can help your business thrive
Healthcare branding is arguably the most powerful tool in today’s rapidly changing healthcare market. Gone are the days when you could count all the major healthcare brands on one hand. Developing your healthcare brand and making it stand for something that engages consumers is more critical than ever. First, you need to understand what a […]
The best 5 Marketing Trends in Healthcare that drive results for 2022
How can you reach your clients in 2022? As 2021 comes to an end, we evaluate the last two years and the impact the COVID19 pandemic had on healthcare marketing. When the world shut down, online communication was propelled to the forefront of the healthcare industry. With tradeshows, in-person meetings, and other traditional networking and […]
How to improve the management of your healthcare reputation in 2022
Have you noticed how much the management of your reputation affects the overall success of your business? Do you know what your brand’s reputation is? Let’s discuss how to improve the management of your healthcare reputation in 2022. Reputation management monitors perceptions and conversations, responds to reputation threats, and proactively seizes opportunities to boost how […]
How to successfully market B2B in Medical Devices for 2022
The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]
How to successfully market B2B in BioTechnology for 2022
The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]
How to successfully market B2B in Computer Software for 2022
The key to your inbound B2B information technology marketing strategy is twofold: targeting your ideal client and leading them to your brand with relevant content using your online and social media presence. In addition, your content needs to establish and confirm your expertise within the information technology industry. Therefore, your campaigns should aim to develop […]
