Why Technical SEO Matters for B2B Website Ranking and Performance
92.96% of the global traffic is generated through Google search, images, and maps. So how does your website rank, and can technical SEO boost your performance? When it comes to digital marketing, one of the highest objectives is ensuring your content or messaging gets in front of the right eyes. This is especially true in […]
3 ways graphic design can easily improve your healthcare brand
Visual design is one of the most foundational aspects of digital marketing. When done right, graphic design can easily improve your healthcare brand by becoming an incredibly powerful tool for reaching and engaging with your leads. To help show just how effective graphics can be, we’ve outlined three ways visual design can boost your marketing […]
How to Select the Best Social Media Platform for Your Healthcare Brand
When it comes to B2B marketing strategies, it’s essential to recognize that 75% of B2B buyers use social media when making a purchase. [I] Now more than ever, B2B healthcare brands need to leverage social media to target the specific decision-makers they are trying to convert. But with so many social channels to choose from, it can […]
Blogs for B2B Healthcare Websites: 6 reasons why they are important
One of the most effective marketing strategies for B2B companies is maintaining an active blog. Yet blogs for B2B healthcare websites are underutilized. Many healthcare brands don’t view blogging as a top priority—potentially missing out on more organic traffic, engagement, and qualified leads. To help clarify just how effective blogging can be, we have compiled […]
A Comprehensive Healthcare Web Design Checklist: 7 Key Steps
An updated and optimized healthcare web design is essential for converting leads in almost all industries, especially in the B2B healthcare field. In fact, over 70% of marketing leaders report that they redesign their websites every one to three years. [I] Consumers have little patience for old, outdated user experiences. But if the idea of […]
5 LinkedIn Ad Mistakes to Avoid When Marketing to Healthcare Executives
LinkedIn is the best social platform for marketing to healthcare executives. With roughly 8.6 million healthcare practitioners on the platform, it’s no wonder why 80% of social leads generated by B2B companies come from LinkedIn. (i) In this post, we will outline five key LinkedIn ad mistakes to avoid when marketing to healthcare executives. Escaping these […]
7 Effective Marketing Strategies To Shorten Your Healthcare Sales Cycles
When it comes to B2B healthcare sales cycles, the process between first engaging with a warm lead and finally making a sale can be painstakingly long. Unlike those for B2C companies, B2B sales cycles often require satisfying a myriad of decision-makers—not just one. In fact, “the typically buying group for a complex B2B solution involves […]
How to better defend your Healthcare brand from Cybersecurity Attacks | Healthcare Cybersecurity Guide
Healthcare Cybersecurity is more relevant than ever. As the healthcare industry becomes more reliant on digital systems and new technologies, more emphasis must be placed on cybersecurity and the defense against cyberattacks. Not only can cyberattacks result in severe monetary and privacy ramifications, but they can also impact patient care. Healthcare organizations should make a […]
How to easily create the perfect brand voice for your healthcare company
The B2B healthcare space is quickly becoming saturated with many different players all vying for your audience’s attention. One of the best ways your organization can make sure that it stands out from the crowd is by maintaining an authentic, recognizable, and consistent brand voice. As HubSpot puts it, your brand is what distinguishes your […]
Color Psychology in Healthcare Branding: How to select the best colors
When it comes to marketing, first impressions matter! It only takes 50 milliseconds for users to form an opinion about your brand. [i] And while many factors influence these impulse impressions, color is a key differentiator. Learn how Color Psychology in Healthcare branding can help you grow. Maintaining strategic and purposeful branding colors can help […]
