{"id":7837,"date":"2022-04-21T13:06:01","date_gmt":"2022-04-21T13:06:01","guid":{"rendered":"https:\/\/archkatect.com\/?p=7837"},"modified":"2025-09-10T12:20:43","modified_gmt":"2025-09-10T12:20:43","slug":"5-linkedin-ad-mistakes-to-avoid-when-marketing-to-healthcare-executives","status":"publish","type":"post","link":"https:\/\/archkatect.com\/el\/5-linkedin-ad-mistakes-to-avoid-when-marketing-to-healthcare-executives\/","title":{"rendered":"5 LinkedIn Ad Mistakes to Avoid When Marketing to Healthcare Executives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7837\" class=\"elementor elementor-7837\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e043ca e-flex e-con-boxed e-con e-parent\" data-id=\"3e043ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8081a9c elementor-widget elementor-widget-text-editor\" data-id=\"8081a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LinkedIn is the best social platform for marketing to healthcare executives. With roughly 8.6 million healthcare practitioners on the platform, it\u2019s no wonder why 80% of social leads generated by B2B companies come from LinkedIn.\u00a0<a href=\"https:\/\/archkatect.com\/5-linkedin-ad-mistakes-to-avoid-when-marketing-to-healthcare-executives\/#ref\">(i)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d7ce1 elementor-widget elementor-widget-text-editor\" data-id=\"94d7ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this post, we will outline five key LinkedIn ad mistakes to avoid when marketing to healthcare executives. Escaping these common pitfalls will help you develop successful advertising campaigns for your B2B healthcare company.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fecbed8 elementor-widget elementor-widget-text-editor\" data-id=\"fecbed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By 2023, total spend on LinkedIn ad is estimated to surpass a whopping $2 billion.<a href=\"https:\/\/archkatect.com\/5-linkedin-ad-mistakes-to-avoid-when-marketing-to-healthcare-executives\/#ref\">\u00a0(ii)<\/a>\u00a0However, while LinkedIn advertisements can be a powerful means for sourcing leads, expanding brand awareness, and driving traffic to your website, there are certain mistakes that influence how effective they will be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373c32a elementor-widget elementor-widget-text-editor\" data-id=\"373c32a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li class=\"text-size\" style=\"color: #b23a8e;\"><span style=\"color: #0C829E;\">You\u2019re Targeting the Wrong Audience <\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c29a68 elementor-widget elementor-widget-text-editor\" data-id=\"8c29a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the biggest mistakes B2B companies make with LinkedIn ads is targeting audiences that are too broad or not directed at the right people. Using LinkedIn\u2019s advanced targeting feature allows you to filter advertisement campaigns to users based upon different relevant criteria.\u00a0<a href=\"https:\/\/archkatect.com\/5-linkedin-ad-mistakes-to-avoid-when-marketing-to-healthcare-executives\/#ref\">(iii)<\/a>\u00a0Some examples of these criteria include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5907019 elementor-widget elementor-widget-text-editor\" data-id=\"5907019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0Location  <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0 Company industry  <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0Company size  <\/span><\/li>\n<\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0Job title   <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0Job function    <\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e459b elementor-widget elementor-widget-text-editor\" data-id=\"40e459b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While it may be tempting to cast your advertisement net as widely as possible, it is not an effective strategy. Instead, being thoughtful about which search filters to use can help ensure that your advertisements are getting in front of the right eyes. For B2B brands specifically, it is important to determine who the ultimate decision-makers are in the companies you want to reach and how you can best target them specifically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358975e elementor-widget elementor-widget-text-editor\" data-id=\"358975e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&nbsp;\n<ol start=\"2\">\n \t<li class=\"text-size\" style=\"color: #b23a8e;\"><span style=\"color: #0c829e;\">Your Ads Don\u2019t Complement Organic Content<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c26421 elementor-widget elementor-widget-text-editor\" data-id=\"1c26421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Too many B2B healthcare companies dedicate all their time to paid advertising campaigns and forget to invest in organic content and their LinkedIn profile page. Paid and organic marketing strategies should go hand in hand\u2014you don\u2019t want someone to see your advertisement and then visit your company\u2019s profile page only to find it outdated with little to no engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64098f9 elementor-widget elementor-widget-text-editor\" data-id=\"64098f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\">\n \t<li class=\"text-size\" style=\"color: #b23a8e;\"><span style=\"color: #0c829e;\">Your CTA Is Unclear<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415e9e9 elementor-widget elementor-widget-text-editor\" data-id=\"415e9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every paid advertisement should have a specific purpose that correlates with an action you want your audience to take after seeing the ad. LinkedIn refers to these purposes as objectives and divides them into three categories: awareness (brand awareness), consideration (website visits, engagement, video views), and conversions (lead generation, website conversions, job applicants). <a href=\"#ref\">(iv)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8268f elementor-widget elementor-widget-text-editor\" data-id=\"ee8268f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you don\u2019t have a solid understanding of your advertisement\u2019s objective, you won\u2019t be able to create a clear call to action that goes with it. It is important to spend time strategically thinking about the intent of your ad campaign and to not just create ads for the sake of creating ads. An unclear CTA will leave your target audience unsure of what to do after interacting with your advertisement, resulting in low conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a7d60 elementor-widget elementor-widget-text-editor\" data-id=\"40a7d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\">\n \t<li class=\"text-size\" style=\"color: #b23a8e;\"><span style=\"color: #0c829e;\">You Aren\u2019t A\/B Testing Your Ads or Measuring ROI<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13ffa1 elementor-widget elementor-widget-text-editor\" data-id=\"a13ffa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overlooking A\/B testing can leave you wasting money on advertisements that aren\u2019t effective. HubSpot recommends tweaking one variable at a time in your ads (such as the image, headline, or audience attributes) to help determine what is resonating with your audience and what is not. <a href=\"#ref\">(v)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f32b3a elementor-widget elementor-widget-text-editor\" data-id=\"1f32b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Similarly, it is essential to accurately assess how well your ads are working and what your measurable return on investment is. According to LinkedIn\u2019s 2019 Measure What Matters study, less than 20% of marketers feel as though they correctly measure ROI. <a href=\"#ref\">(i)<\/a> However, accurately tracking your ads\u2019 performance is the only way to make sure you are getting a return on your investment. Paying for LinkedIn ads is expensive, so you want to understand what is really working\u2014which leads us to our final point: integrating LinkedIn ads with CRM software.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db70e9 elementor-widget elementor-widget-text-editor\" data-id=\"4db70e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"5\">\n \t<li class=\"text-size\" style=\"color: #b23a8e;\"><span style=\"color: #0c829e;\">Your Ads Aren\u2019t Integrated With Your CRM Software<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a349b elementor-widget elementor-widget-text-editor\" data-id=\"48a349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrating your LinkedIn account with your CRM software can give you a true report of your ad campaign ROI. Specifically, LinkedIn has partnered with HubSpot to provide users with more accurate insights, syncing, and automation opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48913 elementor-widget elementor-widget-text-editor\" data-id=\"ec48913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to HubSpot, with connected accounts you can automatically bring leads from LinkedIn into your CRM database, use your HubSpot data and segmentation to more accurately target your ads, track your leads through LinkedIn in one place, and more.\u00a0<a href=\"https:\/\/archkatect.com\/5-linkedin-ad-mistakes-to-avoid-when-marketing-to-healthcare-executives\/#ref\">(vi)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a53705 elementor-widget elementor-widget-text-editor\" data-id=\"4a53705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leveraging one of the leading CRM software alongside your ad campaigns can help you make more informed and strategic marketing decisions overall.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986104d elementor-widget elementor-widget-text-editor\" data-id=\"986104d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s a reason so many B2B companies choose LinkedIn as their preferred platform for marketing to healthcare executives. LinkedIn\u2019s vast network of users and advanced targeting tools allow for effective advertising campaigns. However, the five mistakes outlined above can significantly impact the success of your brand\u2019s ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c58b9f elementor-widget elementor-widget-text-editor\" data-id=\"1c58b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you need help avoiding these mistakes and strengthening your advertising strategies, we would love to partner with you. Our team of experts understands the nuances of the healthcare industry and can help you brainstorm, develop, and launch campaigns for your target audience. And as a HubSpot Solutions Partner, we can help you leverage the leading CRM platform to get an accurate understanding of your ROI and optimize your marketing efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2c788e e-flex e-con-boxed e-con e-parent\" data-id=\"a2c788e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4fdb8 elementor-widget elementor-widget-menu-anchor\" data-id=\"1d4fdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ref\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffdbc elementor-widget elementor-widget-heading\" data-id=\"ecffdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">References AND RESOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420fae7 elementor-widget elementor-widget-text-editor\" data-id=\"420fae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol style=\"list-style-type: lower-roman;\"><li>www.linkedin.com. (n.d.). LinkedIn: Advancing Healthcare Marketing in a New World. [online] Available at: <a class=\"hyphenate\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/linkedin-advancing-healthcare-marketing-in-a-new-world\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/linkedin-advancing-healthcare-marketing-in-a-new-world<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccab99 elementor-widget elementor-widget-text-editor\" data-id=\"eccab99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li style=\"list-style-type: lower-roman;\">www.linkedin.com. (n.d.). The State of B2B Advertising in 2021. [online] Available at:<a class=\"hyphenate\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/trends-tips\/emarketers-b2b-advertising-forecast-2021-6-key-insights-and-revelations\" target=\"_blank\" rel=\"noopener\">\u00a0https:\/\/www.linkedin.com\/business\/marketing\/blog\/trends-tips\/emarketers-b2b-advertising-forecast-2021-6-key-insights-and-revelations\u00a0<\/a>[Accessed 16 Apr. 2022].<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e503349 elementor-widget elementor-widget-text-editor\" data-id=\"e503349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li style=\"list-style-type: lower-roman;\">Marketing Solutions Help. (n.d.). Targeting Options for LinkedIn Advertisements. [online] Available at:<a class=\"hyphenate\" href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a424655\/targeting-options-for-linkedin-advertisements\" target=\"_blank\" rel=\"noopener\">\u00a0https:\/\/www.linkedin.com\/help\/lms\/answer\/a424655\/targeting-options-for-linkedin-advertisements\u00a0<\/a>[Accessed 16 Apr. 2022].<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2202a8 elementor-widget elementor-widget-text-editor\" data-id=\"f2202a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li style=\"list-style-type: lower-roman;\">business.linkedin.com. (n.d.). Chose your objective | LinkedIn Ad Tips. [online] Available at:<a class=\"hyphenate\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/choose-your-objective\" target=\"_blank\" rel=\"noopener\">https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/choose-your-objective\u00a0<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf26d94 elementor-widget elementor-widget-text-editor\" data-id=\"cf26d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"5\"><li style=\"list-style-type: lower-roman;\">Decker, A. (n.d.). How to Run LinkedIn Ad Campaigns: A Beginner\u2019s Guide. [online] blog.hubspot.com. Available at: <a class=\"hyphenate\" href=\"https:\/\/blog.hubspot.com\/marketing\/linkedin-advertising-campaigns\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/linkedin-advertising-campaigns<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681bd90 elementor-widget elementor-widget-text-editor\" data-id=\"681bd90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"6\">\n \t<li style=\"list-style-type: lower-roman;\">Why LinkedIn &amp; HubSpot Are Better Together Targeting your customers with highly relevant content and reporting on the true ROI of your campaigns is simple with LinkedIn ads in HubSpot. Try LinkedIn + HubSpot together Why use LinkedIn with HubSpot? (n.d.). [online] Available at: <a class=\"hyphenate\" href=\"https:\/\/www.hubspot.com\/hubfs\/HSCM%20LinkedIn\/Whitepaper-HubSpot.pdf?_ga=2.112342594.795198193.1649802858-341326705.1634152436\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hubspot.com\/hubfs\/HSCM%20LinkedIn\/Whitepaper-HubSpot.pdf?_ga=2.112342594.795198193.1649802858-341326705.1634152436\u00a0<\/a>[Accessed 16 Apr. 2022].<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LinkedIn is the best social platform for marketing to healthcare executives. With roughly 8.6 million healthcare practitioners on the platform, it\u2019s no wonder why 80% of social leads generated by B2B companies come from LinkedIn.\u00a0(i) In this post, we will outline five key LinkedIn ad mistakes to avoid when marketing to healthcare executives. Escaping these [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[11],"class_list":["post-7837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-market-b2b","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 LinkedIn Ad Mistakes to Avoid When Marketing to Healthcare Executives<\/title>\n<meta name=\"description\" content=\"Learn how to create successful LinkedIn ad campaigns when targeting healthcare executives, by avoiding these five common mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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