{"id":7818,"date":"2022-06-10T12:40:55","date_gmt":"2022-06-10T12:40:55","guid":{"rendered":"https:\/\/archkatect.com\/?p=7818"},"modified":"2025-09-10T12:20:43","modified_gmt":"2025-09-10T12:20:43","slug":"blogs-for-b2b-healthcare-websites-6-reasons-why-they-are-important","status":"publish","type":"post","link":"https:\/\/archkatect.com\/el\/blogs-for-b2b-healthcare-websites-6-reasons-why-they-are-important\/","title":{"rendered":"Blogs for B2B Healthcare Websites: 6 reasons why they are important"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7818\" class=\"elementor elementor-7818\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e043ca e-flex e-con-boxed e-con e-parent\" data-id=\"3e043ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8081a9c elementor-widget elementor-widget-text-editor\" data-id=\"8081a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most effective marketing strategies for B2B companies is maintaining an active blog. Yet blogs for B2B healthcare websites are underutilized. Many healthcare brands don\u2019t view blogging as a top priority\u2014potentially missing out on more organic traffic, engagement, and qualified leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fecbed8 elementor-widget elementor-widget-text-editor\" data-id=\"fecbed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br \/>To help clarify just how effective blogging can be, we have compiled a list of the top six reasons why blogs are important for B2B healthcare websites. Learn how a blog could help your healthcare brand better reach its target audience and establish itself as a leader in your space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b627d elementor-widget elementor-widget-heading\" data-id=\"94b627d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites Increase Traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c29a68 elementor-widget elementor-widget-text-editor\" data-id=\"8c29a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The number one advantage of operating a blog is the opportunity to significantly increase traffic to your website. Unlike paid advertisements, blogging allows you to organically draw people to your website. When you blog about content that your audience is interested in or actively searching for, you provide a channel that makes it easy for them to land on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd755a elementor-widget elementor-widget-text-editor\" data-id=\"cfd755a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>68% of online experiences start with a search engine. [I] So, if you are able to fulfill search intent with one of your blog posts and it ranks well, users will be prompted to check out your blog post to find what they are looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06e64b elementor-widget elementor-widget-text-editor\" data-id=\"c06e64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a study conducted by HubSpot, \u201cCompanies that blog have far better marketing results. Specifically, the average company that blogs has<a href=\"#ref\"> [ii]<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce76489 elementor-widget elementor-widget-text-editor\" data-id=\"ce76489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a055% more visitors  <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0 97% more inbound links  <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">\u00a0434% more indexed pages  <\/span><\/li>\n\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca29f3 elementor-widget elementor-widget-text-editor\" data-id=\"5ca29f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating blog content that either helps or interests your target audience is an effective way to seamlessly draw them to your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a352b6 elementor-widget elementor-widget-heading\" data-id=\"5a352b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites Establish Brand Authority<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e122f4a elementor-widget elementor-widget-text-editor\" data-id=\"e122f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blogging is also a great way to establish your brand\u2019s credibility in healthcare. Developing relevant content can help solidify your company\u2019s authority and allows your brand to become a thought leader in its specific niche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c26421 elementor-widget elementor-widget-text-editor\" data-id=\"1c26421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the B2B industry especially, potential leads want to know that the brands they are considering working with are competent, credible, and reliable. Blogging gives your healthcare company the chance to demonstrate its expertise and knowledge in an easily accessible way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5199c2 elementor-widget elementor-widget-heading\" data-id=\"c5199c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites Educate Your Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415e9e9 elementor-widget elementor-widget-text-editor\" data-id=\"415e9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a blog also allows you to educate your target audience about your brand and your unique selling proposition (USP). While your leads might already know your brand and what it offers, blogging gives you the chance to share specific information that demonstrates the need for your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402b2a2 elementor-widget elementor-widget-text-editor\" data-id=\"402b2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to research from Demand Metric, 70% of users would rather learn about a company through articles than ads. [iii] Creating educational content allows you to interact with your ideal leads without coming across as too pushy or salesy. In fact, B2B buyers spend a significant portion of time researching brands independently online before making a purchasing decision. [iv] Blogs are an easy way to educate your audience on a wide range of topics relevant to your brand while simultaneously advocating for your product or service as the best solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2f7f3 elementor-widget elementor-widget-heading\" data-id=\"bb2f7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites Convert Leads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a349b elementor-widget elementor-widget-text-editor\" data-id=\"48a349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As previously mentioned, blogs are a proven way to organically draw traffic to your website. Fortunately, they can also be very effective at helping you convert that traffic into qualified leads, and those qualified leads into customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a53705 elementor-widget elementor-widget-text-editor\" data-id=\"4a53705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blogs are the perfect place to include strong calls to action to maintain engagement with your readers. Providing opportunities to sign up for product demos, register for webinars, or enroll in a free trial are examples of CTAs you can use within your blogs to capture your readers\u2019 emails or other information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c58b9f elementor-widget elementor-widget-text-editor\" data-id=\"1c58b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rather than hoping qualified leads land on your singular homepage, blogs give you countless opportunities to get your message in front of the right eyes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd901dc elementor-widget elementor-widget-heading\" data-id=\"fd901dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites can Build Backlinks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2584711 elementor-widget elementor-widget-text-editor\" data-id=\"2584711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you create informative and helpful blog content, you increase your chances of building backlinks. According to HubSpot, a \u201cbacklink is a link that comes from another website to yours\u2026In SEO, backlinks are very important because they are one of the most important ranking factors for every major search engine out there.\u201c\u00a0<a href=\"#ref\">[v]<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53b1cc elementor-widget elementor-widget-text-editor\" data-id=\"d53b1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Websites and blogs everywhere (including this one) are always looking for authoritative content to reference. Creating a blog provides more opportunities for securing backlinks. Doing so can help your website build its domain authority and subsequently improve its ranking in search engines.<a href=\"#ref\"> [vi]<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9ce7a elementor-widget elementor-widget-heading\" data-id=\"5a9ce7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites Repurpose Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac48a11 elementor-widget elementor-widget-text-editor\" data-id=\"ac48a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, blogging is a great marketing strategy because it provides you with a vast amount of content that can be repurposed in many ways.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e08bf4 elementor-widget elementor-widget-text-editor\" data-id=\"4e08bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the B2B healthcare space, your blog posts would likely include some amount of industry-specific knowledge or research. You could then transform this valuable content into helpful infographics, short videos, or even social posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea3991 elementor-widget elementor-widget-text-editor\" data-id=\"4ea3991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While researching, writing, and developing a blog post might seem like quite a bit of effort, it\u2019s easy to get a high return on your investment via the almost endless opportunities for repurposing that content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d22f2 elementor-widget elementor-widget-heading\" data-id=\"22d22f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogs for B2B Healthcare Websites the Right Partner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31dc4a4 elementor-widget elementor-widget-text-editor\" data-id=\"31dc4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blogs are an essential marketing tool for B2B healthcare companies; they make it easier to draw in targeted leads, educate buyers, and establish brand credibility. At ArchKATect, we can help you create effective and influential blogs for B2B healthcare websites with content that appeals to and informs your ideal leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e1a60 elementor-widget elementor-widget-text-editor\" data-id=\"37e1a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/archkatect.com\/contact\/#contact\" target=\"_blank\" rel=\"noopener\">Let us partner with you<\/a>\u00a0to develop a content marketing strategy that is optimized for the healthcare space and aligns with your brand\u2019s vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2c788e e-flex e-con-boxed e-con e-parent\" data-id=\"a2c788e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4fdb8 elementor-widget elementor-widget-menu-anchor\" data-id=\"1d4fdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ref\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffdbc elementor-widget elementor-widget-heading\" data-id=\"ecffdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">References AND RESOURCES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420fae7 elementor-widget elementor-widget-text-editor\" data-id=\"420fae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol style=\"list-style-type: lower-roman;\"><li>Ong, S.Q. (2020). 63 SEO Statistics for 2020. [online] SEO Blog by Ahrefs. Available at: <a class=\"hyphenate\" href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ahrefs.com\/blog\/seo-statistics\/<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccab99 elementor-widget elementor-widget-text-editor\" data-id=\"eccab99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li style=\"list-style-type: lower-roman;\">Burnes, R. (n.d.). Study Shows Business Blogging Leads to 55% More Website Visitors. [online] blog.hubspot.com. Available at: <a class=\"hyphenate\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e503349 elementor-widget elementor-widget-text-editor\" data-id=\"e503349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li style=\"list-style-type: lower-roman;\">Demand Metric (2019). Content Marketing Infographic | Demand Metric. [online] Demandmetric.com. Available at:<a class=\"hyphenate\" href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\">\u00a0https:\/\/www.demandmetric.com\/content\/content-marketing-infographic<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2202a8 elementor-widget elementor-widget-text-editor\" data-id=\"f2202a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\">\n \t<li style=\"list-style-type: lower-roman;\">Gartner. (n.d.). The New B2B Buying Process. [online] Available at:<a class=\"hyphenate\" href=\"https:\/\/www.gartner.co.uk\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">\u00a0https:\/\/www.gartner.co.uk\/en\/sales\/insights\/b2b-buying-journey<\/a>.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf26d94 elementor-widget elementor-widget-text-editor\" data-id=\"cf26d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"5\">\n \t<li style=\"list-style-type: lower-roman;\">Nica, I. (n.d.). 11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2021. [online] blog.hubspot.com. Available at: <a class=\"hyphenate\" href=\"https:\/\/blog.hubspot.com\/marketing\/backlink-strategies\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/backlink-strategies<\/a>.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c2ea8 elementor-widget elementor-widget-text-editor\" data-id=\"34c2ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"6\">\n \t<li style=\"list-style-type: lower-roman;\">Wainwright, C. (2021). Why Blog? The Benefits of Blogging for Business and Marketing. [online] Hubspot.com. Available at: <a class=\"hyphenate\" href=\"https:\/\/blog.hubspot.com\/marketing\/the-benefits-of-business-blogging-ht\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/the-benefits-of-business-blogging-ht<\/a>.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the most effective marketing strategies for B2B companies is maintaining an active blog. Yet blogs for B2B healthcare websites are underutilized. Many healthcare brands don\u2019t view blogging as a top priority\u2014potentially missing out on more organic traffic, engagement, and qualified leads. To help clarify just how effective blogging can be, we have compiled [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,10],"tags":[11,14],"class_list":["post-7818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-b2b","category-web-design","tag-digital-marketing","tag-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogs for B2B Healthcare Websites: 6 reasons why they are important<\/title>\n<meta name=\"description\" content=\"Learn how blogs for B2B healthcare websites can help you increase traffic, establish authority, educate your audience, and convert more leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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