{"id":7809,"date":"2022-06-20T12:29:28","date_gmt":"2022-06-20T12:29:28","guid":{"rendered":"https:\/\/archkatect.com\/?p=7809"},"modified":"2025-09-10T12:20:43","modified_gmt":"2025-09-10T12:20:43","slug":"how-to-select-the-best-social-media-platform-for-your-healthcare-brand","status":"publish","type":"post","link":"https:\/\/archkatect.com\/el\/how-to-select-the-best-social-media-platform-for-your-healthcare-brand\/","title":{"rendered":"How to Select the Best Social Media Platform for Your Healthcare Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7809\" class=\"elementor elementor-7809\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e043ca e-flex e-con-boxed e-con e-parent\" data-id=\"3e043ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8081a9c elementor-widget elementor-widget-text-editor\" data-id=\"8081a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to B2B marketing strategies, it\u2019s essential to recognize that 75% of B2B buyers use social media when making a purchase.\u00a0<a href=\"#ref\">[I]<\/a>\u00a0Now more than ever, B2B healthcare brands need to leverage social media to target the specific decision-makers they are trying to convert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0ffa3 elementor-widget elementor-widget-text-editor\" data-id=\"6e0ffa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But with so many social channels to choose from, it can be difficult to determine the best social media platform to invest in and prioritize.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fecbed8 elementor-widget elementor-widget-text-editor\" data-id=\"fecbed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To simplify the process, we have developed an outline that will help you select the best social media platform for your healthcare brand.\u00a0 The following guiding questions should influence your overall social media marketing strategy to help you connect with and convert your ideal leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab30d7 elementor-widget elementor-widget-text-editor\" data-id=\"4ab30d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #0c829e; font-weight: 400;\">What Is Your Goal? <span style=\"color: #343434; font-size: 18px;\">&#8211; Which is the best social media platform to achieve my business goals?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c29a68 elementor-widget elementor-widget-text-editor\" data-id=\"8c29a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When trying to decide which social media platform to pursue, the very first thing you should determine is your goal. Without a clear and deliberate purpose in place, it will be challenging to make any informed and strategic decisions down the line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd755a elementor-widget elementor-widget-text-editor\" data-id=\"cfd755a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While your overall aim will most likely have something to do with converting more leads, your goal should be more specific than that\u2014in a sense, it should be how you plan on doing that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06e64b elementor-widget elementor-widget-text-editor\" data-id=\"c06e64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For example, wanting to convert leads is great, but what is stopping you from doing that currently? Do not enough people understand the need behind your product or service? If so, then maybe your goal would be to educate the market. Or perhaps it\u2019s clear why your product or service is necessary, but you keep losing leads to your competitor\u2019s higher-ranking pages\u2014in which case your goal could potentially be to improve local SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca29f3 elementor-widget elementor-widget-text-editor\" data-id=\"5ca29f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whatever your social media goal, it must be specific to your healthcare brand\u2019s needs and obstacles. Don\u2019t just implement a strategy because it\u2019s trendy or because you see your competitors doing it. Instead, figure out what will help you reach and convert leads most strategically based on your unique positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e122f4a elementor-widget elementor-widget-text-editor\" data-id=\"e122f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some examples of a few specific goals:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b2d10 elementor-widget elementor-widget-text-editor\" data-id=\"f1b2d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Increasing brand awareness<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Improving local SEO <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Educating the market on your product\/service<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Increasing website traffic<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Capturing lead information and data<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Establishing your authority and credibility in your niche<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Overcoming your audience\u2019s hesitations\/answering their questions<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Fostering online engagement<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e3e55 elementor-widget elementor-widget-text-editor\" data-id=\"43e3e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"color: #0c829e; font-weight: 400; font-size: 32px;\">What Content Could Help You Achieve That Goal? <span style=\"color: #343434; font-size: 18px;\">&#8211; Which is the best social media platform to promote my content?<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415e9e9 elementor-widget elementor-widget-text-editor\" data-id=\"415e9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you have established your specific goal for your social media strategy, the next question is what kind of content will allow you to accomplish that goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8f7be elementor-widget elementor-widget-text-editor\" data-id=\"9d8f7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Too often, in the marketing world, brands waste time and resources creating content that doesn\u2019t align with their goals. Aimlessly developing social media content that isn\u2019t anchored to any strategic plan isn\u2019t very effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68de4db elementor-widget elementor-widget-text-editor\" data-id=\"68de4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For example, if your product or service is something relatively new that your prospective buyers might not know they need. Your goal might be to educate them on how it works and why it benefits them. So, your next step would be to determine what type of content would be most educational\u2014perhaps infographics that demonstrate the impact of your service? Or maybe even a video highlighting how your product works?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b91e2 elementor-widget elementor-widget-text-editor\" data-id=\"c9b91e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While you will probably end up developing a few different kinds of content, you need to ensure that each is strategically aligned with a specific goal. For example, if you think your audience would benefit most from detailed, thought leadership opinion pieces, you wouldn\u2019t want to be limited by Twitter\u2019s 280-character count maximum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402b2a2 elementor-widget elementor-widget-text-editor\" data-id=\"402b2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is a list of different content ideas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d850f85 elementor-widget elementor-widget-text-editor\" data-id=\"d850f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Testimonials<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Videos <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Infographics <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Opinion pieces <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Images<\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">How-to guides <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">User-generated content <\/span><\/li>\n<li style=\"color: #b23a8e; padding-bottom: 10px;\"><span style=\"color: #343434;\">Podcasts<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07d8d1 elementor-widget elementor-widget-text-editor\" data-id=\"d07d8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"color: #0c829e; font-weight: 400; font-size: 32px\">Where Do Your Leads Spend Their Time? <span style=\"color: #343434; font-size: 18px;\">&#8211; Which is the best social media platform to connect with my clients?<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a349b elementor-widget elementor-widget-text-editor\" data-id=\"48a349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you follow digital marketing best practices, this next step should be easy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a53705 elementor-widget elementor-widget-text-editor\" data-id=\"4a53705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most critical things you need to consider when selecting a social media platform for your healthcare brand is where your target audience spends their time. If you invest all your energy in creating videos for Instagram, but your leads predominately use Facebook, you\u2019ll have a hard time connecting with them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe98a3 elementor-widget elementor-widget-text-editor\" data-id=\"cbe98a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the B2B space, the leads you target should have buying power or influence at their companies. Unlike in the B2C space, B2B marketers must carefully nurture relationships with key decision-makers. <a href=\"#ref\">[ii]<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7213d46 elementor-widget elementor-widget-text-editor\" data-id=\"7213d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Determining who these decision-makers are and where they spend their time online should be easy if you already have buyer personas for your brand in place. If you haven\u2019t developed buyer personas yet, you can download this\u00a0<a href=\"https:\/\/info.archkatect.com\/buyer-persona-template\" target=\"_blank\" rel=\"noopener\">free template<\/a>.\u00a0Byer personas will help you get started identifying who your ideal clients are and their relevant characteristics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c58b9f elementor-widget elementor-widget-text-editor\" data-id=\"1c58b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you understand who these decision-makers are, you will be better able to determine which social platforms they are on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5524686 e-flex e-con-boxed e-con e-child\" data-id=\"5524686\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e74143b e-flex e-con-boxed e-con e-child\" data-id=\"e74143b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbd66e elementor-widget elementor-widget-heading\" data-id=\"0fbd66e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">where to post ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734facd elementor-widget elementor-widget-text-editor\" data-id=\"734facd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Different social media networks attract different demographics. You should write content appropriate for the network\u2019s audience. Start by researching which platforms attract your target audience. Then review your social media goals and your brand\u2019s objective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46758db elementor-widget elementor-widget-text-editor\" data-id=\"46758db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your focus platform(s) are where your brand\u2019s objectives, target audience, and social media goals meet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d775b88 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"d775b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/Picture1-1024x692.webp\" class=\"attachment-large size-large wp-image-7814\" alt=\"where to post ?\" srcset=\"https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/Picture1-1024x692.webp 1024w, https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/Picture1-300x203.webp 300w, https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/Picture1-768x519.webp 768w, https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/Picture1-1536x1038.webp 1536w, https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/Picture1-2048x1384.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd901dc elementor-widget elementor-widget-heading\" data-id=\"fd901dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoiding HIPAA Violations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2584711 elementor-widget elementor-widget-text-editor\" data-id=\"2584711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Determining your goals, deciding what kind of content to create, and figuring out where your leads spend their time online should help guide you toward the right social media platform for your brand. However, there is one more significant consideration we wanted to remind you of when engaging with social media in the healthcare space: HIPAA compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53b1cc elementor-widget elementor-widget-text-editor\" data-id=\"d53b1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although more common in the B2C space, posting patient images without their consent, sharing identifiable information, and including images with protected health information are examples of common social media HIPAA violations. [iii] Whatever social media channels you choose, make sure that you follow the latest regulations and rules and never jeopardize your patients\u2019 privacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b18d689 elementor-widget elementor-widget-text-editor\" data-id=\"b18d689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"color: #0c829e; font-weight: 400; font-size: 32px\">Getting the Right Partner <span style=\"color: #343434; font-size: 18px;\">&#8211; Which is the best social media platform partner for me?<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac48a11 elementor-widget elementor-widget-text-editor\" data-id=\"ac48a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We hope that these guiding questions simplify and streamline your social media selection process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e08bf4 elementor-widget elementor-widget-text-editor\" data-id=\"4e08bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you ready to try creating your own social media strategy? Get our free\u00a0<a href=\"https:\/\/info.archkatect.com\/content-strategy-social-media-evaluation\" target=\"_blank\" rel=\"noopener\">social media strategy template<\/a>\u00a0to get you started on the right path.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea3991 elementor-widget elementor-widget-text-editor\" data-id=\"4ea3991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you need help developing and executing effective social media strategies for your healthcare brand, we would love to partner with you. Our team of digital marketing experts can help you create content aligned with your brand\u2019s unique goals and optimized to reach your ideal leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2c788e e-flex e-con-boxed e-con e-parent\" data-id=\"a2c788e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4fdb8 elementor-widget elementor-widget-menu-anchor\" data-id=\"1d4fdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ref\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffdbc elementor-widget elementor-widget-heading\" data-id=\"ecffdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">References AND RESOURCES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420fae7 elementor-widget elementor-widget-text-editor\" data-id=\"420fae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol style=\"list-style-type: lower-roman;\"><li>Decker, A. (2022). The Ultimate Guide to B2B Marketing in 2019. [online] Hubspot.com. Available at: <a class=\"hyphenate\" href=\"https:\/\/blog.hubspot.com\/marketing\/b2b-marketing\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/b2b-marketing<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccab99 elementor-widget elementor-widget-text-editor\" data-id=\"eccab99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li style=\"list-style-type: lower-roman;\">Social Media Marketing &amp; Management Dashboard. (2020). Essential Tips and Tools for B2B Social Media Marketing. [online] Available at: <a class=\"hyphenate\" href=\"https:\/\/blog.hootsuite.com\/b2b-social-media\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hootsuite.com\/b2b-social-media\/<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e503349 elementor-widget elementor-widget-text-editor\" data-id=\"e503349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li style=\"list-style-type: lower-roman;\">HIPAA Journal (2022). HIPAA Social Media Rules. [online] HIPAA Journal. Available at: <a class=\"hyphenate\" href=\"https:\/\/www.hipaajournal.com\/hipaa-social-media\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hipaajournal.com\/hipaa-social-media\/<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it comes to B2B marketing strategies, it\u2019s essential to recognize that 75% of B2B buyers use social media when making a purchase.\u00a0[I]\u00a0Now more than ever, B2B healthcare brands need to leverage social media to target the specific decision-makers they are trying to convert. But with so many social channels to choose from, it can [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[11],"class_list":["post-7809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-market-b2b","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Select the Best Social Media Platform for Your Healthcare Brand<\/title>\n<meta name=\"description\" content=\"Three guiding questions to help you determine the best social media platform for your B2B healthcare brand based on its unique goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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