{"id":7766,"date":"2022-12-05T13:49:21","date_gmt":"2022-12-05T13:49:21","guid":{"rendered":"https:\/\/archkatect.com\/?p=7766"},"modified":"2025-09-10T12:20:42","modified_gmt":"2025-09-10T12:20:42","slug":"digital-marketing-2023","status":"publish","type":"post","link":"https:\/\/archkatect.com\/el\/digital-marketing-2023\/","title":{"rendered":"3 Best Trends for your Healthcare brand | Digital Marketing 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7766\" class=\"elementor elementor-7766\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e043ca e-flex e-con-boxed e-con e-parent\" data-id=\"3e043ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8081a9c elementor-widget elementor-widget-text-editor\" data-id=\"8081a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to selling in the B2B world, staying on top of the latest marketing trends is vital. Digital marketing is constantly evolving; unfortunately, the healthcare industry tends to lag behind in adopting these latest best practices and growing trends. But it doesn\u2019t have to be this way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0ffa3 elementor-widget elementor-widget-text-editor\" data-id=\"6e0ffa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this post, we are going to outline a list of the best Digital Marketing 2023 trends to be on the lookout for this year. We will also provide tips on implementing them within your brand\u2019s marketing strategy today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2358c50 elementor-widget elementor-widget-text-editor\" data-id=\"2358c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s dive in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3834ea8 elementor-widget elementor-widget-heading\" data-id=\"3834ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Marketing 2023 <b>| Quality Content Over Quantity Content<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd755a elementor-widget elementor-widget-text-editor\" data-id=\"cfd755a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not too long ago, there was a belief in the digital marketing community that the more content you released, the better your website would rank. The consequences of such thinking resulted in some brands publishing low-quality, unhelpful, and \u201cfluff\u201d-filled posts to their sites that flooded search results pages and frustrated users who couldn\u2019t find adequate answers to what they were searching for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06e64b elementor-widget elementor-widget-text-editor\" data-id=\"c06e64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Too many brands were focusing on the quantity of their content versus the actual quality of it<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2fc24 elementor-widget elementor-widget-text-editor\" data-id=\"dd2fc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And while this strategy isn\u2019t as popular as it may have been in the past, one of Google\u2019s latest algorithm updates should finally lay it to rest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df9c5f elementor-widget elementor-widget-text-editor\" data-id=\"0df9c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In August of 2022, Google announced its \u201cHelpful Content Update,\u201d an update that essentially rewards those sites whose content is useful and relevant and penalizes those whose content is not. <a href=\"#ref\">[I]<\/a> Specifically, Google announced that marketers should \u201cAvoid creating content for search engines first\u201d and instead focus on \u201cpeople-first content.\u201d <a href=\"#ref\">[I]<\/a> Overall, Google stated that the aim of this update is to \u201cbetter reward content where visitors feel they\u2019ve had a satisfying experience, while content that doesn\u2019t meet a visitor\u2019s expectations won\u2019t perform as well.\u201d <a href=\"#ref\">[I]<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3d18d elementor-widget elementor-widget-text-editor\" data-id=\"ad3d18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does this mean for Digital Marketing 2023?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401a87f elementor-widget elementor-widget-text-editor\" data-id=\"401a87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It means that content creators will need to focus heavily on developing thorough, relevant, and helpful content\u2014even if it means having to scale back on the quantity of content being published.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d0f37 elementor-widget elementor-widget-text-editor\" data-id=\"87d0f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And nowhere is accuracy and relevancy more important than in the healthcare field. Making sure you can answer your target audience\u2019s questions adequately, accurately, and thoughtfully is essential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1aa56 elementor-widget elementor-widget-heading\" data-id=\"fa1aa56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are some ways you could create helpful content for your audience in 2023?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415e9e9 elementor-widget elementor-widget-text-editor\" data-id=\"415e9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some ideas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11df77c elementor-widget elementor-widget-text-editor\" data-id=\"11df77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">Look at your competitors&#8217; content\u2014what questions are they answering that you are not? Could you answer any of those questions better?<\/span><\/li>\n \t<li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">Evaluate content you&#8217;ve already published\u2014are there any ways you could improve it? Make it easier to read? Make it more thorough? Add in more actionable steps or takeaways? <\/span><\/li>\n \t<li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">What are your target audience&#8217;s biggest pain points? Can you develop any content (ultimate guides, list of resources, templates) that could alleviate these frustrations? <\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa81a40 elementor-widget elementor-widget-text-editor\" data-id=\"aa81a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are just a few of many ideas for developing people-first content\u2014a trend that doesn\u2019t seem to be going away anytime soon and one that Google is wholeheartedly endorsing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe26af elementor-widget elementor-widget-heading\" data-id=\"1fe26af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Marketing 2023 <b>| Short-form Video Content<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a349b elementor-widget elementor-widget-text-editor\" data-id=\"48a349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unless you live somewhere isolated from the internet, it should come as no surprise that short-form video content is on the rise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b420f elementor-widget elementor-widget-text-editor\" data-id=\"93b420f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a Marketing Industry Trends Survey from HubSpot, \u201cShort-form video has the highest ROI of any social media marketing strategy.\u201d\u00a0<a href=\"#ref\">[ii]<\/a>\u00a0Whether it\u2019s Facebook, YouTube, LinkedIn, or TikTok, brands are leveraging short-form videos to engage their audiences and build brand awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba30f2 elementor-widget elementor-widget-text-editor\" data-id=\"1ba30f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But don\u2019t assume that video content is limited to these social channels. B2B healthcare brands can (and should) be using video on their own websites too. As short-form video content continues to become more and more ubiquitous, audiences will gravitate toward brands that can explain their value proposition or solution in quick and compelling videos over brands that only provide text-based explanations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90c965 elementor-widget elementor-widget-text-editor\" data-id=\"e90c965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The healthcare industry is incredibly complex\u2014short-form video provides a great medium through which digital marketers can break down these complex concepts into easily digestible snapshots of information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ed48c elementor-widget elementor-widget-text-editor\" data-id=\"41ed48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are a few ways you could use short-form videos within your healthcare brand:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bf3ff elementor-widget elementor-widget-text-editor\" data-id=\"80bf3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">Is there a case study that you could transform into video format to highlight the benefits of your services or solution? <\/span><\/li>\n \t<li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">do you have a complex process related to your brand that you could break down with simple animations? <\/span><\/li>\n \t<li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">What&#8217;s the culture of your brand like? Could you visually convey the characteristics of that culture in a video? <\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c58b9f elementor-widget elementor-widget-text-editor\" data-id=\"1c58b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Again, these are just a few ideas to help inspire you to take advantage of this growing trend in your digital marketing 2023 strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbd66e elementor-widget elementor-widget-heading\" data-id=\"0fbd66e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Marketing 2023 | <b>Social Media and Recruitment<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734facd elementor-widget elementor-widget-text-editor\" data-id=\"734facd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For years, the healthcare industry has faced labor shortages that were further exacerbated by the COVID-19 pandemic. As healthcare companies continue to search for ways to alleviate these shortages, one growing digital marketing trend they should be aware of is social media recruiting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729d6b6 elementor-widget elementor-widget-text-editor\" data-id=\"729d6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A 2019 Job Seeker National Survey found that 35% of respondents look for new job openings on social media. <a href=\"#ref\">[iii]<\/a> The healthcare industry can sometimes be slow to adopt new approaches to doing things\u2014especially digital trends. However, maintaining an active social media presence is no longer simply a \u201cnice to have\u201d for brands but a \u201cneed to have.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df92946 elementor-widget elementor-widget-text-editor\" data-id=\"df92946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2023 will continue to show how social media can be used for more than just growing brand awareness; it can be used (with great success) for things like recruitment and even customer support. As digital marketing continues to evolve, so will the tools used with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f4dd7 elementor-widget elementor-widget-text-editor\" data-id=\"a6f4dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your brand has little to no engagement on its social accounts, it\u2019s probably time to adopt some new strategies for your digital marketing 2023 calendar. Consider:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7ac1e elementor-widget elementor-widget-text-editor\" data-id=\"1c7ac1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">Creating a consistent social media content calendar<\/span><\/li><li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">Spending some time researching brands that engage their audiences well on social media and making a note of how<\/span><\/li><li style=\"color: #b23a8e;\"><span style=\"color: #343434;\">Testing different kinds of content and seeing which resonates best (infographics, videos, thought leadership insights, etc.)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615b96c elementor-widget elementor-widget-heading\" data-id=\"615b96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partnering with ArchKATect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa56154 elementor-widget elementor-widget-text-editor\" data-id=\"fa56154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If, after reading this post, you think your brand could do a better job of staying on top of these digital marketing trends, there\u2019s no need to worry. Our team at ArchKATect exists to help brands just like yours implement the latest best practices in digital marketing in the healthcare space. Whether you need help establishing a social media presence, creating people-first content, or anything in between,\u00a0<a href=\"https:\/\/archkatect.com\/contact\/#contact\">we are ready to help<\/a>. Let us take you to Digital Marketing 2023 and beyond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2c788e e-flex e-con-boxed e-con e-parent\" data-id=\"a2c788e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4fdb8 elementor-widget elementor-widget-menu-anchor\" data-id=\"1d4fdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ref\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffdbc elementor-widget elementor-widget-heading\" data-id=\"ecffdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">References AND RESOURCES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420fae7 elementor-widget elementor-widget-text-editor\" data-id=\"420fae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol style=\"list-style-type: lower-roman;\"><li>Google Developers. (n.d.). What creators should know about Google\u2019s helpful content update | Google Search Central Blog. [online] Available at: <a class=\"hyphenate\" href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccab99 elementor-widget elementor-widget-text-editor\" data-id=\"eccab99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li style=\"list-style-type: lower-roman;\">Bretous, M. (2021). 3 Short-Form Video Trends Online Marketers Should Watch in 2021. [online] blog.hubspot.com. Available at:\u00a0<a class=\"hyphenate\" href=\"https:\/\/blog.hubspot.com\/marketing\/short-form-video-trends\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/short-form-video-trends<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529ae93 elementor-widget elementor-widget-text-editor\" data-id=\"529ae93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\">\n \t<li style=\"list-style-type: lower-roman;\">The Strength of the Job Market is One-Sided. (n.d.). [online] Available at: <a class=\"hyphenate\" href=\"https:\/\/www.jobvite.com\/wp-content\/uploads\/2019\/04\/2019_Job_Seeker_Nation.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.jobvite.com\/wp-content\/uploads\/2019\/04\/2019_Job_Seeker_Nation.pdf<\/a>.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it comes to selling in the B2B world, staying on top of the latest marketing trends is vital. Digital marketing is constantly evolving; unfortunately, the healthcare industry tends to lag behind in adopting these latest best practices and growing trends. But it doesn\u2019t have to be this way. In this post, we are going [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9,10],"tags":[11],"class_list":["post-7766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-market-b2b","category-web-design","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Best Trends for your Healthcare brand | Digital Marketing 2023<\/title>\n<meta name=\"description\" content=\"The healthcare industry is constantly evolving. 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Learn how you can grow your brand with the latest digital marketing 2023 trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/archkatect.com\/el\/digital-marketing-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Archkatect\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T13:49:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T12:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/archkatect.com\/wp-content\/uploads\/2023\/05\/2022.12.06-MarketingTrendsFor2023-FB1200X630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Konstantinos Chaitas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"3 Best Trends for your Healthcare brand | Digital Marketing 2023\" \/>\n<meta name=\"twitter:description\" content=\"The healthcare industry is constantly evolving. 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