3 steps to a successful value-driven marketing strategy in Healthcare
Healthcare is a sector that is constantly evolving, with a plethora of options fueling creativity, excitement, and utilization of the industry’s experts. Brands are continuously competing to promote their products and services. However, your audience (just like you and me) has learned to ignore ads. The ads and sales promotions have just become the background […]
The impact of video in healthcare marketing
Video marketing for the B2B healthcare sector is gaining momentum. It is part of the digitization of services megatrend in the healthcare industry, which has been accelerated by the pandemic. There is nothing new about video marketing. Social media and consumer retail embraced it years ago and continue to use it in more innovative ways. […]
8 Best Email Marketing Platforms 2023
How to Find the Best Email Marketing Platforms Today more than ever, email marketers must leverage the most effective tools available to reach the best ROI and increase their revenue. Fortunately, there are dozens upon dozens of email marketing apps and software promising to be the perfect solution for you. With so many choices, it’s […]
How to achieve better sales and marketing team alignment in 6 steps
One trillion dollars. That’s the amount in a recent year that was wasted due to sales and marketing misalignment [1]. On the other hand, companies with good alignment enjoy up to 19% revenue growth year over year and are 15% more profitable[2]. So, making sales and marketing alignment happen would seem like a top priority […]
Branding – Why it matters for B2B healthcare?
Branding for your B2B healthcare organization has never been more important than right now. Like many other industries, the healthcare sector has been undergoing a complete makeover focused on innovation and digital services. This has created a lot of opportunity with many new businesses coming into the marketplace. In this saturated market, these new players […]
In-house versus agency marketing
The Marketing Dilemma: Is in-house better than an agency? Like most healthcare companies, you most likely have been re-evaluating your marketing strategy to best meet the new challenges of an ongoing pandemic life. Are you reaching your target market? Are they responding to your marketing message? Are your marketing budget dollars being spent in the […]
7 ways to leverage social media for the healthcare space
7 Goals for Social Media Marketing in 2021 Social media is an invaluable tool for healthcare marketing, but with a variety of regulations to navigate and often complex information to present, it can be difficult to keep social media content fresh and engaging for your audience. As you plan for 2021, here are seven ideas […]
